Thanks for visiting The Idiom Daily (“we,” “us,” “our”). We care about your privacy and want to be clear about what data we collect, why we collect it, and how you can control it.
The Idiom Daily is operated by JVIO Bogdan Ablameika, which is the data controller for the purposes of the GDPR.
This policy covers two things: this website, and Phrio, our mobile app for learning English phrases. Most of what follows applies to both. Where the app works differently, it says so.
1. Who We Are
The Idiom Daily is a brand built around teaching real English — the way native speakers actually talk. We publish a free online dictionary of English idioms, daily content across various social media platforms, and Phrio, our mobile app for learning English phrases. This privacy policy applies to theidiomdaily.com and to the Phrio app; for data practices on our social channels, see each platform's own policy.
For any privacy-related question, email us at
hello@theidiomdaily.com.
2. Information We Collect
2.1. Information you give us
Newsletter ("Insider") signup. When you subscribe, we collect your full name, email address, the country where you're based, your native language, and your date of birth. We use this to send you updates and tailor content to you.
Phrio early access. If you sign up for early access to Phrio, we collect your email address and which kind of phone you use (iPhone, Android or both). We use them to invite you to test the app and to email you about Phrio until it launches.
Contact form. If you use our contact form (e.g., for business inquiries), we collect whatever you choose to share — typically your name, email, and message.
2.2. Information collected automatically
When you visit the site, we may collect limited technical information:
- Your approximate location (based on IP address)
- The device and browser you're using
- Pages you visit and how you interact with them
- How you found us (referrer URL)
This only happens if you accept analytics cookies — see Section 3.
2.3. The Phrio app
If you create an account. You can use Phrio without an account. If you make one, we receive your email address — either because you typed it and we sent you a one-time code, or because you used Sign in with Apple or Sign in with Google, in which case the provider confirms who you are and passes us your email address. We never see your Apple or Google password.
Your learning. Whether or not you sign in, the app records what you have done with it: which phrases you have met, how many times you have answered each one correctly, which phrases you know, your daily streak, and your quiz scores. If you are signed in, this is stored on our servers so it survives a new phone. If you are not, it stays on your device.
Feedback you send us. If you use “Send feedback” in the app, we receive your message, the email address you optionally give us, and — attached automatically, so that a bug report is actually usable — the app version, your device type and operating system version, your current streak figures, and an identifier generated on your device. That identifier is random, is not linked to you, and exists so that one device cannot flood us with messages. It is not used for anything else and does not leave this purpose.
Notifications. The daily phrase reminder is scheduled on your phone by your phone. We are not told that you received one, or whether you opened it, and nothing about it reaches us.
News from Phrio works differently, which is why it is a separate switch and is off unless you turn it on. Turning it on gives us a push token — an address your phone issues for receiving notifications. It is not a name and tells us nothing about you, but it is stored on our servers so that we can send you an announcement. Turning the switch off deletes it. You can also stop all of it from iOS Settings, which revokes the token without our involvement.
When the app crashes. If Phrio closes unexpectedly, it sends us a report so we can fix what broke. The report contains the error and the line of our code it happened on, your device model, your operating system version and the version of the app. It also contains a random identifier for that installation, so we can tell whether one person hit the same bug ten times or ten people hit it once, and the approximate city your connection appears to be in. It does not contain your name, your email, your IP address, anything you have typed, or any picture of your screen.
What the app does not collect. Phrio contains no analytics, no advertising and no tracking software of any kind. The crash reports above are the only thing the app sends us about how it is running, and they are about the app rather than about you. It does not collect your contacts, your photos or your device's advertising identifier, and it never asks for or records where you actually are — the approximate city in a crash report is worked out from your internet connection, not from your phone's location. We are not told whether you opened a notification of either kind.
3. Cookies and Similar Technologies
A cookie is a small file your browser stores so a website can recognize you between visits. Here's exactly what runs on The Idiom Daily:
3.1. Essential cookies
These are required for the site to work — for example, remembering your cookie preferences. They don't track you across the web and are set regardless of your consent. They include a small set of cookies from our hosting platform, Webflow.
3.2. Analytics cookies (only if you opt in)
If you click "Accept" or enable "Analytics" in our cookie banner, we use Google Analytics to understand which idioms are popular and how visitors use the site. Google Analytics sets two cookies (_ga and _ga_*) that last up to two years. We've configured Google Analytics to anonymize IP addresses.
3.3. Marketing and personalization cookies
Our cookie banner includes toggles for Marketing and Personalization cookies. These categories are reserved for future use — we don't currently set any marketing or personalization cookies. If we start using them (e.g., advertising pixels or content personalization tools), they'll only run when you've enabled the corresponding category in the banner, and we'll update this policy.
3.4. Managing your cookie preferences
You can change your cookie choices at any time by clicking "Cookie preferences" in the footer of any page. You can also clear cookies through your browser settings.
4. How We Use Your Information
We use your information for the following purposes:
- To send you the Insider newsletter and related updates (if you've subscribed)
- To invite you to test Phrio and send you updates about it (if you've signed up for early access)
- To respond to your contact-form messages
- To understand how visitors use the site so we can improve it
- To understand our audience in aggregate. We may analyze information you've shared (like country, native language, and age range) alongside aggregate site usage to understand who our readers are, what content works, and what products to build next. This analysis is done at the group level — we don't single out or target individuals.
- To tailor our content and communications. We may use aggregate insights to adjust what we publish, how we market, and which products we develop. We may also send different newsletter content to different segments (for example, beginners vs. advanced learners, or readers from different regions).
- To keep the site secure and prevent abuse
We do not sell your data. We do not share it with advertisers. We do not make automated decisions about you that have legal or similarly significant effects on you (for example, we don't use algorithms to deny you access to a product or set a personalized price).
You can unsubscribe from all marketing communications at any time using the unsubscribe link in every newsletter email.
5. Sharing Your Information
We share your data only with the service providers we rely on to operate the site and the app. Under GDPR these are called "data processors" — they process your data on our instructions:
- Webflow — our website hosting platform. Webflow processes visitor data (IP, request logs) as part of serving the site, and stores what you submit through forms on it, including the Phrio early-access form. See Webflow's privacy policy.
- Google Analytics — anonymous usage analytics (only if you've accepted analytics cookies). See Google's privacy policy.
- Mailchimp — stores and sends our newsletter. When you subscribe, your data is stored with them. See Mailchimp's privacy policy.
- Kit (Kit.com, Inc., formerly ConvertKit) — stores the email addresses of people who sign up for Phrio early access and sends our emails to them. See Kit's privacy policy.
- Supabase — stores your Phrio account and your learning progress. Our database is hosted in Ireland (EU). Supabase is a US company, and where its staff need access from outside the EEA that is covered by standard contractual clauses.
- Apple and Google — only if you choose to sign in with them. They tell us that the sign-in succeeded and give us your email address. We send them nothing about what you do in the app.
- Expo and Apple — the services that carry a notification from us to your phone, if you have turned News on. They receive the push token and the text of the notification, and nothing else.
- Sentry (Functional Software, Inc.) — receives the crash reports described in 2.3 so that we can diagnose them. Our Sentry account stores this data in the European Union.
We may also disclose your information if required by law (e.g., in response to a valid legal request) or to protect our rights, safety, or the rights and safety of others.
6. Data Retention
We do not sell, trade, or otherwise transfer your personal information to outside parties. This does not include trusted third parties who assist us in operating our website or conducting our business, as long as those parties agree to keep this information confidential.
- Newsletter data — retained as long as you're subscribed. If you unsubscribe, we delete your data within 90 days.
- Early-access sign-ups — kept until Phrio launches publicly and for up to 6 months after that, so we can tell you it is out. You can ask us to delete yours sooner, or unsubscribe using the link in any of our emails.
- Contact form messages — retained for up to 2 years to keep a record of correspondence, then deleted.
- Analytics data — aggregated and anonymous data is retained for up to 26 months (Google Analytics default).
- Phrio accounts — we keep your account and your learning progress for as long as your account exists. You can delete it yourself at any time in the app, under Profile → About → Delete account: that removes your account and the progress stored against it from our servers immediately, and it cannot be undone.
- Feedback — we keep messages sent through the app for up to 2 years, the same as messages sent through the contact form on this site.
- Crash reports — deleted automatically after 30 days.
You can ask us to delete your data sooner — see Section 8.
7. International Data Transfers
Our service providers (Webflow, Google, Supabase, Expo, Sentry, Mailchimp, Kit) may process your data in countries outside your own, including the United States. Where that happens, we rely on appropriate safeguards such as the EU-U.S. Data Privacy Framework and Standard Contractual Clauses to ensure your data is protected to the same standard as it would be in your country.
Data from the Phrio app is stored in the European Union: your account and learning progress in Ireland, and crash reports in Germany.
8. Your Rights
You have rights over your personal data. The specific rights depend on where you live, but the main ones include:
- Right to access — you can request a copy of the personal data we hold about you.
- Right to correct — you can ask us to fix inaccurate or incomplete data.
- Right to delete — you can ask us to delete your data (except where we have a legal obligation to keep it).
- Right to object or opt out — you can unsubscribe from the newsletter at any time using the unsubscribe link in every email. You can opt out of analytics via our cookie banner.
- Right to data portability — you can request a machine-readable copy of the data you've provided.
- Right to lodge a complaint — if you're in the EU, UK, or EEA, you can complain to your local data protection authority. If you're in California, you can exercise your CCPA/CPRA rights including the right to know, delete, and opt out of the sale of personal information (we don't sell personal information).
9. Children's Privacy
The Idiom Daily is intended for a general audience and is not directed at children under 13 (or under 16 in the EU). We don't knowingly collect personal information from children in this age range. If you believe we've collected data from a child, please contact us and we'll delete it.
The same applies to Phrio. You must be at least 13 to create an account, and if you are under the age of digital consent where you live — 16 in much of the EU — you need a parent or guardian's permission. We do not knowingly collect personal information from children below those ages. If you believe a child has given us information, email us and we will delete it.
10. Changes to This Policy
We may update this policy from time to time as the site evolves or laws change. When we make changes, we'll update the "Last updated" date at the top of this page. For significant changes, we'll also notify you via the newsletter or a banner on the site.
11. Contact Us
Questions, requests, or concerns about your data?
Email:
hello@theidiomdaily.comWe're a small team and we'll respond as quickly as we can — usually within a few days, and always within 30 days.
