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Rub Someone's Nose in it

Rub Someone's Nose in it.

English
idiom

Remind someone of their mistakes or failures.

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What it means...

To remind someone of their mistake or failure repeatedly and unpleasantly.

When you rub someone's nose in it, you keep bringing up something they did wrong in a way that feels humiliating.

It's used when someone can't let go of another person's error and keeps pointing it out.

Use it when…

  • When someone keeps reminding a colleague of a mistake long after it's been addressed
  • When a person gloats over someone else's failure in a hurtful way
  • When you want to tell someone to stop bringing up a past error and move on

Don’t confuse with...

Wrong icon

"Throw It in Someone's Face"

To use someone's past mistake against them aggressively in an argument

Wrong icon

"Give Someone a Hard Time"

To tease, criticize, or make things difficult for someone in a sustained way

Correct icon

"Rub Someone's Nose in it"

Repeatedly and humiliatingly reminding someone of their mistake

Where you’ll hear it

You’ll hear the "Rub Someone's Nose in it" idiom in real life — at work, in relationships, or in the media.

Work & Business

Management

A manager is criticized for rubbing the team's nose in a failed project instead of focusing on what comes next.

Relationships & Social Life

Arguments

A partner tells their spouse to stop rubbing her nose in the mistake — she's already apologized twice.

Media & Everyday Life

Online Discussions

Sports fans online rub the rival team's nose in their playoff loss for weeks after the game.

Use it like this

Here’s how to use "Rub Someone's Nose in it" idiom naturally in real conversations, with real examples.

Work & Business

Giving Feedback

You

I made the error on the report — I know, I already fixed it.

Colleague

I'm not trying to rub your nose in it — just making sure it doesn't happen again.

Relationships

Arguments

Friend

You've mentioned my bad investment three times this week.

You

Sorry — I didn't mean to keep rubbing your nose in it.

Everyday Conversations

Opinions

Friend

My brother keeps bringing up the time I wrecked his car — years ago.

You

He needs to let it go — there's no reason to keep rubbing your nose in it.

Last updated:
April 20, 2026

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