To deceive or trick someone.
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To trick someone into believing something false.
When you pull the wool over someone's eyes, you fool them, often to gain an advantage.
The person being fooled has no idea it is happening.
"Pull Someone's Leg"
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Teasing or joking with someone, not a genuine deception
"Lead Someone on"
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Giving false hope in a relationship, not a broad act of deception
"Pull the Wool over Someone's Eyes"
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Deliberately creating a false impression to trick someone