To deceive or trick someone.
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To deceive or trick someone into believing something false.
When you pull the wool over someone's eyes, you successfully fool them, often to gain an advantage.
It implies the person being tricked doesn't realize what's happening.
"Pull Someone's Leg"
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Teasing or joking with someone, not a genuine deception
"Lead Someone on"
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Giving false hope in a relationship, not a broad act of deception
"Pull the Wool over Someone's Eyes"
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Deliberately creating a false impression to trick someone