Jump the Shark.
English
idiom
To go so far that something good starts getting worse.
Trusted by1.5M+English learners & teachers worldwide
To go so far that something good starts getting worse.
Trusted by1.5M+English learners & teachers worldwide
To do something so desperate that a good thing starts going downhill for good.
When a show or a brand jumps the shark, it has crossed a line it can't come back from.
The phrase comes from a TV moment where a character jumped a shark on waterskis.
"Go Off the Rails"
—
To lose control and start behaving in an unpredictable way
"Lose the Plot"
—
To lose focus or start behaving irrationally in a situation
"Jump the Shark"
—
A permanent drop in quality or trust
Be honest — do you think the new product concept has jumped the shark?
A little, yes. I think we're adding complexity that users didn't ask for.
Are you still watching that show?
No — it jumped the shark when they brought back a character who died in season two.
I think that coffee chain jumped the shark when they started selling branded merchandise.
Right? They forgot they were in the coffee business.
