To join others in something that has become trendy.
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To join a popular trend, movement, or activity simply because others are doing it — often without careful thought.
When you jump on the bandwagon, you follow the crowd rather than forming your own independent opinion.
It is often used slightly negatively to suggest someone is being opportunistic or unoriginal.
"Follow the Crowd"
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Doing what most other people do without thinking independently about the choice
"Go with the Flow"
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Accepting what is happening without resistance, in a relaxed rather than opportunistic way
"Jump on the Bandwagon"
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Joining a popular trend primarily because it has become fashionable rather than out of genuine belief