Over a long time, not just right now.
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Over a long stretch of time, looking past today.
When you say something is better in the long run, you accept a cost now for a bigger gain later.
It's the phrase people use to defend a choice that looks wasteful right now.
"At the End of the Day"
—
When everything is considered
"Sooner or Later"
—
At some point, inevitably
"In the Long Run"
—
Over an extended future period