At the highest level of activity
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At the most active and lively stage of something.
When something is in full swing, it is operating at peak energy — not warming up, not winding down.
It's always used to describe maximum activity and momentum.
"On a Roll"
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A series of consecutive successes — not a description of activity level at a moment
"Up and Running"
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Something has started and is functioning, without implying peak activity
"In Full Swing"
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Operating at peak energy, activity, and momentum